Apollo Tyres Secures Team India Jersey Sponsorship with ₹579 Crore Deal

Apollo Tyres Secures Team India Jersey Sponsorship with ₹579 Crore Deal

In a landmark commercial agreement, Apollo Tyres has clinched the jersey sponsorship rights for the Indian cricket team, outbidding Canva and JK Cements with a massive ₹579 crore deal spanning three years.

The deal, finalised at the BCCI headquarters in Mumbai on Tuesday, covers 121 bilateral fixtures and 21 ICC matches, translating to approximately ₹4.77 crore per game. The final per-match value could vary slightly depending on whether the fixture is a bilateral or an ICC event.

Apollo Tyres, headquartered in Gurgaon and operating in over 100 countries, beat out Canva (₹544 crore) and JK Cements (₹477 crore) in a fiercely contested three-way bidding process. The bid amount significantly exceeds the ₹3.5 crore base price for bilateral games and ₹1.5 crore for ICC matches set by the Board of Control for Cricket in India (BCCI).

New Era Begins After Dream11 Exit

The BCCI was forced to seek a new sponsor following a government order banning all real-money gaming companies, including Dream11, which held a ₹358 crore jersey sponsorship deal. The ban came just ahead of the Asia Cup, leaving the Indian team without a jersey sponsor during the continental tournament in the UAE.

Apollo’s successful bid, overseen by Mumbai-based WPP Media, comes as a welcome surprise for the BCCI. Initial industry speculation had suggested tepid interest due to the ban on gaming companies — previously among the most aggressive bidders in the Indian sports sponsorship market.

However, Apollo’s offer not only met expectations but surpassed Dream11’s previous deal by over ₹200 crore, reaffirming the Indian team’s enduring commercial value.

First Appearance: India A vs Australia A

Fans will first see the Apollo Tyres logo on India’s jersey during the upcoming three-match ODI series between India A and Australia A in Kanpur, scheduled for September 30, October 2, and 5. The BCCI has already directed selectors to finalise the India A squad early to allow time for jersey production.

The Indian senior team will don the new jersey for the first time during the two-Test home series against the West Indies, starting October 2, followed by a white-ball tour of Australia.

Other Bidders and Interest

While Canva and JK Cements submitted official bids, UP-based Shank Air and Dubai-based Omniyat had also purchased the Invitation to Tender (ITT) documents but did not participate in the final bidding.

Deal Snapshot:

  • Sponsor: Apollo Tyres

  • Duration: 3 years

  • Total Value: ₹579 crore

  • Coverage: 121 bilateral games + 21 ICC matches

  • Per Match Value: Approx. ₹4.77 crore

  • Previous Sponsor: Dream11 (₹358 crore deal)

With this landmark deal, Apollo Tyres cements its presence on the global sporting stage, and the BCCI ensures the Indian jersey remains one of the most valuable in world cricket.